Development of a Case Statement

The case statement is used as a marketing tool that outlines the strengths and needs of the organization. The case statement may include:

• Purposes and objectives of the organization

• Projected needs of the organization

• Income and expenses for the current year

• Architectural renderings of a proposed project

• Benefits of the project

• Photos, charts and graphs

• Economic impact data

• List of Boards

Also included in Marketing/Feasibility Study:

Development of a Case Statement | Informational Meetings | Survey Interviews