Ernhart & Associates: Fundraising Consultants For Non-Profit And Religious Groups

Marketing/Feasibility Study

The marketing/feasibility study is the most important step in determining the level of interest and potential support for a fundraising campaign. A marketing/feasibility study needs to inform, involve, and assist prospects in gaining ownership in the needs and vision of an organization. When well-implemented, a marketing/ feasibility study will create a financial constituency.

Key Steps of a Well-Organized Study:

Development of a Case Statement

Informational Meetings

Survey Interviews

Report to Board or Committee

You helped us refine our dream to a project that will fulfill nicely our needs but not overburden us with unrealistic debt. The feasibility study that you did has influenced the entire project and has lowered the "controversy quotient."
-- Christ Community Church United Methodist, Cedar Rapids, Iowa